top of page

The Four factors

  1. Cultuural

  2. Social

  3. Personal

  4. Psychological

What is consumer behavior- Factors that influences how people purchase and use products and services.

Three types of consumer motivation

  1. Hedonic

  2. Rational

  3. Patronage

Consumer decision process- The process where consumers collect and analyze information to make choices.

​

bottom of page